SEO

For clients we primarily research keywords, focus and handle on-page and off-page SEO. We also study how different competitors perform and how to outrank them.

Our aim is to increase the quality and quantity of website traffic for our clients and increase their brand exposure through non-pad search engine results.

PPC

We’ve  had years to test different ideas and find out for themselves what tactics work best when running a PPC campaign. We manage clients’ campaigns in ways that maximize their budget and generate the highest possible return on investment (ROI).This also involves analysing clients’ campaign results to improve them down the road.

Social Media

This includes the creation of posts, monitoring content for all platforms and ensuring that the content has reached the targeted audience. Under campaign management , we come up with campaigns and content creation for clients . We monitor the latest trends in respective industries and monitor running campaigns  and how those help in improving our clients’ services

Content

Here we are responsible for the contribution of information to any media and most especially to digital media, targeting a specific end-user/audience in specific contexts. We create appealing and awe-inspiring content for the viewers. Content includes examples like news, Instagram posts, articles,  blogs and memes.

Competitive Analysis

We identify the strengths and weaknesses of other market players, define our clients’ companies standing in relation to them, and highlight gaps and estimate their potential to fill them. We decide the metrics to track, choose the right marketing channels compile a list of the competitors and make the reports.